Comments on: The era of “all press is good press” is so very over http://www.ryanblock.com/2008/03/the-era-of-all-press-is-good-press-is-so-very-over/ Editor and technology critic in the midst of founding a new content startup. Fri, 09 Jan 2009 22:15:03 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Susan (5 Minutes for Mom) http://www.ryanblock.com/2008/03/the-era-of-all-press-is-good-press-is-so-very-over/comment-page-1/#comment-112381 Susan (5 Minutes for Mom) Mon, 17 Nov 2008 01:23:47 +0000 http://www.ryanblock.com/2008/03/the-era-of-all-press-is-good-press-is-so-very-over/#comment-112381 Ryan, you wrote this post eight months ago but I think the ad execs over at Motrin may have missed it. So it's turning out to be an interesting example of "bad press" going out of control on the social media sites like Twitter. Basically, Motrin released an offensive ad on their website that insulted mothers in general and especially babywearing moms. Twitter and the blogosphere was immediately buzzing with boycotts. I do agree with you that the days of "all press is good press" are over, and I hope this mess up proves it. Ryan, you wrote this post eight months ago but I think the ad execs over at Motrin may have missed it.

So it’s turning out to be an interesting example of “bad press” going out of control on the social media sites like Twitter.

Basically, Motrin released an offensive ad on their website that insulted mothers in general and especially babywearing moms.

Twitter and the blogosphere was immediately buzzing with boycotts.

I do agree with you that the days of “all press is good press” are over, and I hope this mess up proves it.

]]> By: Will Motrin prove gone are the days of “all press is good press”? http://www.ryanblock.com/2008/03/the-era-of-all-press-is-good-press-is-so-very-over/comment-page-1/#comment-112380 Will Motrin prove gone are the days of “all press is good press”? Mon, 17 Nov 2008 01:22:50 +0000 http://www.ryanblock.com/2008/03/the-era-of-all-press-is-good-press-is-so-very-over/#comment-112380 [...] I think the Motrin ad execs should have read Ryan Block’s (btw, he’s the creator of Engadget) March 13th post The era of “all press is good press” is so very over. [...] [...] I think the Motrin ad execs should have read Ryan Block’s (btw, he’s the creator of Engadget) March 13th post The era of “all press is good press” is so very over. [...]

]]> By: Vance http://www.ryanblock.com/2008/03/the-era-of-all-press-is-good-press-is-so-very-over/comment-page-1/#comment-65503 Vance Fri, 14 Mar 2008 15:33:06 +0000 http://www.ryanblock.com/2008/03/the-era-of-all-press-is-good-press-is-so-very-over/#comment-65503 Yes, this is an interesting phenomenon. And it is magnified by the fact that everybody can so easily "pile on" and mob rule, which once was restricted to lynching Frankenstein's monsters and stealing TV's in Watts, is now triggered immediately and with very little effort. The smell of blood on a blog, Twitter, etc, can create a swarm of activity. But, the question remains whether such democratization of the media eventually causes the "truth" (as in the "quality", as you discussed on a TWIT one time) to eventually out. This flow of information is a two-way street and, while there is usually a premium on the dramatic and negative, at least there is a reverse flow available. Wiki's get corrected, comments get responded to, blogs create counter-blogs within hours, if not minutes. In the "good old days", a bad press story might never get "undone" or even responded to adequately. Now, a story on Engadget that gets something wrong is corrected quickly (sometimes at the prompt of the mob, as you know). So, I can see two sides to this phenomenon and I am not sure which is weightier. Yes, this is an interesting phenomenon. And it is magnified by the fact that everybody can so easily “pile on” and mob rule, which once was restricted to lynching Frankenstein’s monsters and stealing TV’s in Watts, is now triggered immediately and with very little effort. The smell of blood on a blog, Twitter, etc, can create a swarm of activity.

But, the question remains whether such democratization of the media eventually causes the “truth” (as in the “quality”, as you discussed on a TWIT one time) to eventually out. This flow of information is a two-way street and, while there is usually a premium on the dramatic and negative, at least there is a reverse flow available. Wiki’s get corrected, comments get responded to, blogs create counter-blogs within hours, if not minutes. In the “good old days”, a bad press story might never get “undone” or even responded to adequately. Now, a story on Engadget that gets something wrong is corrected quickly (sometimes at the prompt of the mob, as you know).

So, I can see two sides to this phenomenon and I am not sure which is weightier.

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