Comments on: How (not) to pitch a blogger http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/ Editor and technology critic in the midst of founding a new content startup. Mon, 06 Oct 2008 16:39:55 +0000 http://wordpress.org/?v=2.6.2 By: Complete Guide to Pitching Bloggers Using Your Personal Brand « Personal Branding Blog - Dan Schawbel http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-110563 Complete Guide to Pitching Bloggers Using Your Personal Brand « Personal Branding Blog - Dan Schawbel Mon, 09 Jun 2008 11:15:37 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-110563 [...] this blog; you need to introduce yourself by explaining who you are and who you are representing. Ryan Block of Engadget sheds some light on this as well. Brand recognition matters as well. If I already know [...] [...] this blog; you need to introduce yourself by explaining who you are and who you are representing. Ryan Block of Engadget sheds some light on this as well. Brand recognition matters as well. If I already know [...]

]]> By: 10 raisons pour lesquelles les RP sont le meilleur de la communication online « INTERNET & OPINION http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-52345 10 raisons pour lesquelles les RP sont le meilleur de la communication online « INTERNET & OPINION Thu, 15 Nov 2007 11:55:48 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-52345 [...] décentralisé dans lequel il faut être capable d’identifier des influenceurs et de savoir leur parler. Je cite Arthur Kannas d’Heaven : “(notre) vision (est) centrée depuis le départ sur [...] [...] décentralisé dans lequel il faut être capable d’identifier des influenceurs et de savoir leur parler. Je cite Arthur Kannas d’Heaven : “(notre) vision (est) centrée depuis le départ sur [...]

]]> By: Des RP à l’âge de pierre ? Les billets vengeurs de Chris Anderson « INTERNET & OPINION http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-51083 Des RP à l’âge de pierre ? Les billets vengeurs de Chris Anderson « INTERNET & OPINION Mon, 05 Nov 2007 19:11:57 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-51083 [...] “How (not) to pitch a blogger” sur le blog de Ryan Block [...] [...] “How (not) to pitch a blogger” sur le blog de Ryan Block [...]

]]> By: PR people: you’re not blocked, but do your homework » Ryan Block http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-50445 PR people: you’re not blocked, but do your homework » Ryan Block Tue, 30 Oct 2007 09:09:41 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-50445 [...] (For reference, this is the same problem faced by editors of publications large and small. Personally, I’ve dealt with it for years usually by ignoring / deleting, replying with a template, or, for the more persistent ones, telling them only to call / email back when they actually grok Engadget and have something relevant to our coverage. Ask around, I’m not shy about doing this. I even wrote a post about it.) [...] [...] (For reference, this is the same problem faced by editors of publications large and small. Personally, I’ve dealt with it for years usually by ignoring / deleting, replying with a template, or, for the more persistent ones, telling them only to call / email back when they actually grok Engadget and have something relevant to our coverage. Ask around, I’m not shy about doing this. I even wrote a post about it.) [...]

]]> By: Jeff Lorber http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-29047 Jeff Lorber Tue, 10 Apr 2007 06:11:45 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-29047 not sure why you're so down on the Apple/ EMI no DRM announcement. seems like you guys should be loving this, it's exactly what you've been asking for forever. best> JL not sure why you’re so down on the Apple/ EMI no DRM announcement. seems like you guys should be loving this, it’s exactly what you’ve been asking for forever. best> JL

]]> By: Jeremy Toeman’s LIVEdigitally » Blog Archive » For PR People: 10 Thoughts on Improving Blogger Relations http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-24453 Jeremy Toeman’s LIVEdigitally » Blog Archive » For PR People: 10 Thoughts on Improving Blogger Relations Mon, 26 Mar 2007 16:47:24 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-24453 [...] not exactly a new topic (see similar suggestions from Ryan Block, Lee Odden, Guy Kawasaki, Mike Arrington, Brian Solis, Tom Foremski, or Ken Yarmosh), but [...] [...] not exactly a new topic (see similar suggestions from Ryan Block, Lee Odden, Guy Kawasaki, Mike Arrington, Brian Solis, Tom Foremski, or Ken Yarmosh), but [...]

]]> By: How (not) to pitch, well, anyone really. » Ryan Block http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-18231 How (not) to pitch, well, anyone really. » Ryan Block Tue, 27 Feb 2007 22:17:02 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-18231 [...] lesson in how not to pitch. I just got possibly the worst, most vulgar, tactless PR email literally ever from a guy named [...] [...] lesson in how not to pitch. I just got possibly the worst, most vulgar, tactless PR email literally ever from a guy named [...]

]]> By: Guy http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-9902 Guy Thu, 28 Dec 2006 02:02:38 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-9902 LOL, methinks Andy Marken is gonna have to do some PR about himself now... like it :-) LOL, methinks Andy Marken is gonna have to do some PR about himself now… like it :-)

]]> By: Doug Felteau http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-9004 Doug Felteau Thu, 21 Dec 2006 15:08:32 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-9004 Ran across this post while taking a break from the mounds of PR email I'm shifting through to get to the relevant information to post something about on my blog. Excellent list with two tweaks for me personally: Since I'm busy I really don't mind when people contact me only when they want something (so I'd delete #14). Other than that, I'd add "send me information relevant to MY blog - customize your email blast lists to cover different categories. Just because your PR firm has sent email to me in the past about a product in a certain category does not mean I want to receive EVERY email blast your firm sends out for different industries!" Ran across this post while taking a break from the mounds of PR email I’m shifting through to get to the relevant information to post something about on my blog.

Excellent list with two tweaks for me personally:
Since I’m busy I really don’t mind when people contact me only when they want something (so I’d delete #14). Other than that, I’d add “send me information relevant to MY blog - customize your email blast lists to cover different categories. Just because your PR firm has sent email to me in the past about a product in a certain category does not mean I want to receive EVERY email blast your firm sends out for different industries!”

]]> By: links for 2006-12-12 | pollas.dk [permanent meta] » Blog Archive http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-7722 links for 2006-12-12 | pollas.dk [permanent meta] » Blog Archive Tue, 12 Dec 2006 06:26:33 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-7722 [...] How (not) to pitch a blogger » Ryan Block PR people, take note (tags: pr pitching bloggers citizenjournalism) Tags: No Tags [...] [...] How (not) to pitch a blogger » Ryan Block PR people, take note (tags: pr pitching bloggers citizenjournalism) Tags: No Tags [...]

]]> By: Sample the Web — How (not) to pitch a blogger http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-7631 Sample the Web — How (not) to pitch a blogger Mon, 11 Dec 2006 03:18:02 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-7631 [...] Bingo! Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] Bingo! Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> By: fbz http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-7491 fbz Sun, 10 Dec 2006 01:48:44 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-7491 15. don't write your emails in formatted text that is 30pt and bright purple. when you copy text in a reply email, cut out the irrelevant stuff and reply to each point directly underneath the relevant quoted material. 16. if i have to go, i have to go, don't take it personally if i haven't said goodbye and have a pleasant day at the end of a chat session. 17. i'm human, don't expect me to be chipper about tech every single day of the year. 15. don’t write your emails in formatted text that is 30pt and bright purple. when you copy text in a reply email, cut out the irrelevant stuff and reply to each point directly underneath the relevant quoted material.

16. if i have to go, i have to go, don’t take it personally if i haven’t said goodbye and have a pleasant day at the end of a chat session.

17. i’m human, don’t expect me to be chipper about tech every single day of the year.

]]> By: Jeremy Pepper http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-7482 Jeremy Pepper Sun, 10 Dec 2006 01:06:28 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-7482 Hey Ryan, Think of it this way - I get to ping bloggers and I also get pitched because of my blog. And, well, my blog is pretty specific that it's on ... PR and I still get the most random pitches. So, add to that that I get to explain outreach (because I don't believe in pitching) and it's a whole fun bag of worms. Plus, I took it another level - I emailed the head of an agency whose people were spamming me. That got me off the list pretty fast. Cheers. Hey Ryan,

Think of it this way - I get to ping bloggers and I also get pitched because of my blog.

And, well, my blog is pretty specific that it’s on … PR and I still get the most random pitches.

So, add to that that I get to explain outreach (because I don’t believe in pitching) and it’s a whole fun bag of worms.

Plus, I took it another level - I emailed the head of an agency whose people were spamming me. That got me off the list pretty fast.

Cheers.

]]> By: Web Strategy by Jeremiah » Pitching to a Blogger http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-7442 Web Strategy by Jeremiah » Pitching to a Blogger Sat, 09 Dec 2006 16:10:18 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-7442 [...] Robert Scoble had this blog post in his shared feeds, on how not to pitch a blogger. [...] [...] Robert Scoble had this blog post in his shared feeds, on how not to pitch a blogger. [...]

]]> By: Con http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-7390 Con Sat, 09 Dec 2006 02:31:03 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-7390 Ugh, I totally understand this list. I was recently hassled by a supposed "friend" who works for a Microsoft affiliated PR firm about an XNA event in the UK in a few weeks. Even though I truly appreciate being invited to such events, I think 12+ phone calls and 4 voicemails might be overdoing it a little. Ugh, I totally understand this list.

I was recently hassled by a supposed “friend” who works for a Microsoft affiliated PR firm about an XNA event in the UK in a few weeks.

Even though I truly appreciate being invited to such events, I think 12+ phone calls and 4 voicemails might be overdoing it a little.

]]> By: Rob La Gesse http://www.ryanblock.com/2006/12/how-not-to-pitch-a-blogger/#comment-7385 Rob La Gesse Sat, 09 Dec 2006 01:09:33 +0000 http://www.ryanblock.com/archive/2006/12/how-not-to-pitch-a-blogger/#comment-7385 Nice list - I can add a couple more though - 1) Don't assume you are the most important person in my life. Chances are that you are not. 2) Don't get mad at me if I don't like what you are pitching - I'll never dis you or a product without offering constructive criticism - learn from it. 3) Sometimes I am just really, really busy - but that doesn't mean I am ignoring you. 4) Please use my name - preferably my first name when you email me, or IM me. Act like you know who I am. 5) Improve on #4 above - actually spend a few minutes and get to know who I am - Google will help you with this. But I like it Ryan - and I'm not even in your same field - but I do get people asking me similar questions about social networking issues - like this snippet from a recent email that really, really didn't get my attention: "Sir, MySpace can be beat, and we are proving it every day. We have a faster adoption per visitor rate than YouTube or MySpace..." It goes on for another 700 words or so. I read about the first ten and unplugged. I'm human - engage me at that level, and do it VERY early in your communication! Rob Nice list - I can add a couple more though -

1) Don’t assume you are the most important person in my life. Chances are that you are not.

2) Don’t get mad at me if I don’t like what you are pitching - I’ll never dis you or a product without offering constructive criticism - learn from it.

3) Sometimes I am just really, really busy - but that doesn’t mean I am ignoring you.

4) Please use my name - preferably my first name when you email me, or IM me. Act like you know who I am.

5) Improve on #4 above - actually spend a few minutes and get to know who I am - Google will help you with this.

But I like it Ryan - and I’m not even in your same field - but I do get people asking me similar questions about social networking issues - like this snippet from a recent email that really, really didn’t get my attention:

“Sir, MySpace can be beat, and we are proving it every day. We have a faster adoption per visitor rate than YouTube or MySpace…”

It goes on for another 700 words or so. I read about the first ten and unplugged. I’m human - engage me at that level, and do it VERY early in your communication!

Rob

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